Connecting with the Shopper to Crack Omnichannel Retailing

The demands on food retailing executives involved with information technology, e-commerce and marketing have never been greater, so how does a company make omnichannel retailing a vital part of its business plan?

By: Doug Baker, Vice President - Industry Relations, Private Brands, Food Marketing Institute  <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/product-scanning/20161208-fmi-0633_ed-web.tmb-large-350-.jpg?sfvrsn=66d46c6e_1" data-displaymode="Thumbnail" alt="20161208-FMI-0633_ed-WEB" title="20161208-FMI-0633_ed-WEB" style="float: right; margin-left: 10px;" />The demands on food retailing executives involved with information technology, e-commerce and marketing have never been greater, so how does a company make omnichannel retailing a vital part of its business plan? What do today’s shoppers want? How can technology help you deliver it? How do you build a successful digital strategy? These are thought-provoking and resource-laden questions, so we have teamed with Progressive Grocer and Retail Leader to help deliver suggested strategies at our upcoming Pulse event, June 13 -14 in Chicago, to demonstrate how technology enables the path to modern retailing. In her Kickoff Luncheon presentation, “Cracking the Code to Shopper Happiness,” WSL Strategic Retail CEO and Chief Shopper Wendy Liebmann will take you through the findings of this massive research initiative and give you insights into: <ul> <li>How to grow your business in a shrinking retail world;</li> <li>What shoppers will pay more for;</li> <li>How to build credibility with food-savvy customers; and</li> <li>What you can do to disrupt the disruptors.</li> </ul> Once you learn what shoppers want, Nick Jones of Arc and Ken Madden of Shoptology will address “Connecting With Today’s Shopper: Technology, Innovation and the Future of Marketing.” Here is your chance to discover: <ul> <li>The impact of “always-on” connections via mobile devices,</li> <li>The emergence of integrated, omnichannel commerce,</li> <li>And the real significance to you of personalization, social meaning, transparency, relevance and access.</li> </ul> Finally, Linda Corn, vice president of retail growth strategy for Nielsen, and Mark Baum of the Food Marketing Institute along with a retail panel, will explore how to build your customized omnichannel retailing strategy. With the FMI/Nielsen research on the Digitally Engaged Food Shopper as their foundation, Corn and Baum will virtually construct a business plan that will minimize operating costs, secure customer loyalty and create new shopping experiences with the use of the latest technologies. Pulse will explore trends and innovations that are reshaping the shopping experience today in a concise, content-packed day and a half. We hope you will join us at Pulse 2017, Tuesday – Wednesday, June 13 and 14 at the Chicago InterContinental. <a href="http://www.cvent.com/events/pulse-2017/custom-22-6e53455447a745a3b48a0265d999dfbe.aspx">See the Pulse sessions</a> <a href="http://www.cvent.com/events/pulse-2017/agenda-6e53455447a745a3b48a0265d999dfbe.aspx">See the Pulse schedule</a>

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