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June 12, 2024

The West Virginia Oil Marketers & Grocers Association (OMEGA) raised $137,238 during their Every Child Deserves a Loving Home Mother’s Day Campaign to help children across the state dealing with crisis in the family.
 
“West Virginians take care of their own; particularly our children,” said Traci Nelson, President of OMEGA. “We are very thankful that our convenience store members were able to raise this money to assist the Children’s Home Society of West Virginia in helping our most vulnerable population. We appreciate the public’s incredible spirit of generosity and desire to help children in need of adoption and families in crisis.”
 
Nelson said brightly-colored, Mother’s Day themed, paper flowers were sold at hundreds of OMEGA-member convenience and grocery stores statewide, including Little General Stores, Par Mar Stores, Bruceton Petroleum/BFS, Go Mart, RM Roach/ROCS, and DeFazio Oil locations.

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June 04, 2024

We are excited to announce a new initiative that will make a significant difference in our community: GameChanger July: Empowering Students, Preventing Substance Abuse. This campaign, running from July 1 to July 31, aims to support GameChanger, a student-powered substance misuse prevention movement in West Virginia. GameChanger connects students and educators with the Hazelden Betty Ford Foundation to create school environments that prevent opioid and other drug use before it starts.

How You Can Help:
We are asking our retailer members to sell $1 emblems in your convenience stores throughout July. Each emblem sold will directly contribute to the GameChanger mission, empowering our youth and fostering a drug-free future.

Why This Matters:
Substance misuse is a critical issue affecting our youth, and early prevention is key to making a lasting impact. By participating in this campaign, you will:

• Support Prevention Programs: Funds raised will go towards building environments that discourage drug use among students.
• Empower Students: Help equip students with the tools and resources they need to make positive choices.
• Strengthen Communities: Join a collective effort to create safer, healthier communities for everyone.

How to Participate:

1. Display the Emblems: Place the $1 emblems prominently in your stores where customers can easily see and purchase them.
2. Promote the Campaign: Use in-store signage, social media, and other channels to let your customers know about this important initiative.
3. Collect Donations: Encourage customers to support the cause by purchasing an emblem during their visit.

Together, we can make a real difference in the fight against substance misuse. Let’s work together to empower our youth and build a brighter, drug-free future for West Virginia.

If you would like to sell GameChanger emblems to support this campaign, contact Traci Nelson at This email address is being protected from spambots. You need JavaScript enabled to view it.

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June 28, 2023

(Pictured: Greg Darby, Little General Store, Inc., Mary White, Children's Home Society, Traci Nelson, OMEGA, Brian Waugh, Par Mar Stores)

The West Virginia Oil Marketers & Grocers Association (OMEGA) raised $132,335 during their Every Child Deserves a Loving Home Mother’s Day Campaign to help children across the state dealing with crisis in the family. 

“West Virginian’s take care of their own; particularly our children,” said Traci Nelson, President of OMEGA. “We are very thankful that our convenience store members were able to raise this money to assist the Children’s Home Society of West Virginia in helping our most vulnerable population. We appreciate the public’s incredible spirit of generosity and desire to help children in need of adoption and families in crisis.” 

This multi-month campaign included the sale of brightly colored paper flowers at nearly 500 OMEGA-member convenience and grocery stores across West Virginia. 

The group also will hold their Jan Vineyard Children’s Charity Golf Outing in September for this initiative.

Mary White, Chief Operating Officer of the Children’s Home Society of West Virginia, said, “Our Mission is to protect children and strengthen families.  OMEGA provides the funding and other resources to help make a difference in the lives of thousands of children every year.  They are committed to West Virginia’s most vulnerable and they make a difference in our communities statewide.”    

White said funds will be used for the organization’s efforts to find foster and adoptive homes for children, to assist the emergency child shelters, and to support their resource centers. 
 
Nearly $3.3 million has been raised by OMEGA since 2003 for this and other efforts to help West Virginia children.

About the Children’s Home Society of West Virginia: 
The Children's Home Society of West Virginia is a private, non-profit child welfare organization founded in 1896. Comprehensive child welfare, behavioral health, social casework, and advocacy services are provided to over 13,000 children and families each year from thirteen primary locations throughout the state. Some of their current programs are statewide adoption and foster care programs, family strengthening and support programs, 8 emergency child shelters, volunteer and mentoring programs, wraparound support programs, and resource centers.   

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July 15, 2021

The West Virginia Oil Marketers & Grocers Association (OMEGA) raised a record $115,463 in 2021 to help children across the state dealing with crisis in the family.

“Given all West Virginia and our nation has been through over the past year and a half it’s amazing to see this incredible spirit of generosity and desire to help children in need of adoption and families in crisis,” said Traci Nelson, President of OMEGA.  “We are very thankful that our convenience store and independent grocery members were able to raise a record amount to assist the Children’s Home Society of West Virginia in helping our most vulnerable populations.”

This multi-month campaign included the sale of brightly colored paper flowers at nearly 500 OMEGA-member convenience and grocery stores across West Virginia as well as through hosting the Jan Vineyard Children’s Charity Golf Outing at Glade Springs on May 12.  Jan Vineyard, the longtime director of OMEGA, was an advocate for causes supporting West Virginia’s children.  

Mary White, Chief Operating Officer of the Children’s Home Society of West Virginia, said, “The pandemic has only intensified the problems facing families in crisis and thousands of West Virginia children are in need of adoption. We are very appreciative of OMEGA for supporting this effort, the proceeds of which will go directly to improving the lives of state children and families.”

White said funds will be used for the organization’s assistance programs, which include emergency child shelters, foster care, adoption support, mentoring, early intervention, and numerous other family support programs.

Nearly $3 million has been raised by OMEGA since 2003 for this and other efforts to help West Virginia children.