According to FMI’s 2019 U.S Grocery Shopper Trends report, 17% of U.S. shoppers have tried a least one subscription-model approach to food procurement, most often online meal kits or grocery deliveries. Men have adopted meal kits at a higher rate than women (12% vs. 8%) and report a significantly higher frequency of meal kit deliveries. Have modern men finally found their solution to culinary bliss?
<p>By: Chad Ross, Manager, Industry Relations & Total Store Collaboration, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/delivery.tmb-large-350-.jpg?sfvrsn=c744566e_1" data-displaymode="Thumbnail" alt="delivery" title="delivery" style="float: right; margin: 10px;" /></p> <p>After an hour of prep and fifty minutes of baking, I’m putting the final touches on my homemade lasagna—the best way to cap off a busy, but productive Wednesday evening. As I pull the flawlessly cooked meal out of the oven, I begin to hear Nicholas Britell’s composition entitled <em>Agape</em> play in the background. One of my favorite compositions being played as I’m about to enjoy a tasty meal—perfection! As the song crescendos, I realize there is an alarm going off in the background. In that split second I open my eyes, reach for my phone and press the off button on my alarm as <em>Agape</em> comes to a sudden halt and I awake from my dream to discover the delicious meal all a product of my imagination. </p> <p>I pull up my calendar to see a typical Wednesday—eight hours of work, plus another hour at the gym, sprinkle in an additional hour of round-trip commuting. I should be home by 6:00 pm. Did I unfreeze the chicken (most likely not)? What am I going to have for dinner and how can I make it exciting? </p> <p>Then, I get a pleasant reminder. Today is Wednesday, and that means my meal kit will be delivered to my office by end of day. I open the app and see what is being sent my way (after modifying my selection the week before). I think the Pulled Pork Enchilada Skillet with Lime Crema sounds AMAZING! More importantly, cook time is just fifteen minutes. </p> <p>According to FMI’s <a href="https://www.fmi.org/forms/store/ProductFormPublic/u-s-grocery-shopper-trends-2019"><em>2019 U.S Grocery Shopper Trends</em></a> report, 17% of U.S. shoppers have tried a least one subscription-model approach to food procurement, most often online meal kits or grocery deliveries. Men have adopted meal kits at a higher rate than women (12% vs. 8%) and report a significantly higher frequency of meal kit deliveries. Have modern men finally found their solution to culinary bliss? </p> <p>Here are some of my reasons for being a meal kit connoisseur: </p> <h5>Meal Planning Made Easy</h5> <p>I love to eat well, but I lack creativity or expertise to pull together a great meal.</p> <h5>Expands My Culinary Skills</h5> <p>I wanted meal options that breakup my rotation of spices that I seemingly put on everything and expand my culinary skills.</p> <h5>Experimentation Made Simple</h5> <p>My customizable meal kit allows me to try new foods without having to figure out the difference between a scallion and a shallot.</p> <h5>Anyone Can Do It</h5> <p>Using my ability to follow directions, which I perfected in childhood while building Legos, I can make an incredible meal in fifteen minutes with all the ingredients included.</p> <p><a href="https://www.fmi.org/forms/store/ProductFormPublic/u-s-grocery-shopper-trends-2019" class="button-secondary">Download U.S. Grocery Shopper Trends</a></p>
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