A major challenge facing grocery operations professionals today is the sheer number of technologies vying for their attention. Sorting hype from reality can feel like a full-time job. We've identified seven overarching imperatives that focuses on how to fulfill business profitably in grocery ecommerce. In Following the Profitable Path to Your Digitally Engaged Grocery Shoppers: Executive Workbook 2019 and white papers located here, we focus on each imperative and provide you tools and resources to be successful in reaching the digital shopper.

<p>By: Doug Baker, Vice President, Industry Relations - Private Brands, Technology, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/photos-for-staff-use/online-ordering/20171129-fmi-home-shoot-0862_ed.tmb-large-350-.jpg?sfvrsn=fe20786e_2" data-displaymode="Thumbnail" alt="20171129-FMI-Home Shoot-0862_ed" title="20171129-FMI-Home Shoot-0862_ed" style="float: right; margin: 10px;" /></p> <p>A major challenge facing grocery operations professionals today is the sheer number of technologies vying for their attention. Sorting hype from reality can feel like a full-time job. We've identified seven overarching imperatives that focuses on how to fulfill business profitably in grocery ecommerce. In <a href="https://www.fmi.org/forms/store/ProductFormPublic/following-the-profitable-path-to-your-digitally-engaged-grocery-shoppers">Following the Profitable Path to Your Digitally Engaged Grocery Shoppers: Executive Workbook 2019</a> and white papers located <a href="https://www.fmi.org/industry-topics/omnichannel">here</a>, we focus on each imperative and provide you tools and resources to be successful in reaching the digital shopper.</p> <p>While these resources are a good starting point, it can still be challenging for food retail operations professionals to identify the latest technology that is right for their business. That&rsquo;s why we are excited to see all the technologies and thought leaders at the second annual <a href="https://groceryshop.com/">Groceryshop</a> conference, taking place Sept. 15-18 at the Venetian in Las Vegas. The event spans a broad array of topics across multiple tracks, including a co-located <a href="https://groceryshop.com/agenda/fmi">FMI track</a>. Here are some sessions for operational professionals focused on the digital shopper, or omnishopper.</p> <ul> <li>Groceryshop has convened an expert panel for a Rapid-Fire Review of 10 technologies transforming operations. Industry leaders from <strong>Consumer Insight</strong>, the <strong>Center for Advancing Retail and Technology (CART)</strong> and <strong>Better Food Ventures </strong>will help the audience understand the impact of some of grocery&rsquo;s most talked-about technologies&mdash;and audience members will get to share their views as well.</li> <li>Grocery fulfillment is one area of operations that technology is transforming particularly rapidly. The CEO of <strong>Ocado Solutions</strong>, the innovative developer of automated fulfillment centers, will deliver a main stage keynote titled Cracking the Big Challenges of Grocery. A complementary track session titled Next-Generation Fulfillment will feature executives from companies including <strong>Albertsons</strong> and <strong>Yummy.com</strong> discussing their cutting-edge strategies for upgrading fulfillment to get groceries in the hands of consumers more quickly and efficiently.</li> <li>In both stores and warehouses, robots are quickly becoming commonplace. Attendees can see firsthand three of the most cutting-edge use cases for robotics via an immersive, 360-degree experience in the Exhibit Hall. In this Groceryshop Original Content, the Groceryshop team will provide an in-the-field look at how three startups&mdash;<strong>RightHand Robotics</strong>, <strong>Takeoff Technologies</strong> and <strong>Bossa Nova Robotics</strong>&mdash;are using robotics to tackle distinct operations challenges.&nbsp;</li> <li>AI also promises to reinvent many aspects of grocery operations. Groceryshop&rsquo;s Disruptive Technology track features three examples: <ul> <li><strong>Shelf Engine</strong>, which forecasts demand for perishable goods.</li> <li><strong>Scandit</strong>, which leverages machine vision and automated barcode scanning to simplify stocking and inventory management.</li> <li><strong>EVRYTHNG</strong>, which uses AI to help retailers authenticate products and optimize their supply chains.</li> </ul> </li> <li>Groceryshop will showcase some of the brilliant technology entrepreneurs addressing the challenges of today&rsquo;s grocery industry. Twenty such founders will be presenting their solutions in Groceryshop&rsquo;s Emerging Technology Spotlight, a chance for attendees to learn about some of the most innovative grocery and CPG focused startups in the market today. These solutions help companies with problems including: <ul> <li>Faster item listing (<strong>Simplista</strong>).</li> <li>Grocery-scaled indoor farming (<strong>Babylon</strong>). </li> <li>Making meal kits more economical (<strong>Meisterdish</strong>). </li> <li>Improved warehouse management via human staff (<strong>Macondo Ventures</strong>).</li> <li>Autonomous drones (<strong>Gather AI</strong>).</li> <li>Forward contracts for freight carriage (<strong>Leaf Logistics</strong>).</li> </ul> </li> </ul> <p>I&rsquo;m excited about Groceryshop&mdash;between <a href="https://groceryshop.com/agenda/fmi">sessions the FMI team is hosting</a> and <a href="https://groceryshop.com/agenda">the rest of the agenda</a>, it&rsquo;s going to be a transformational few days for the industry. On Monday, Sept. 16, FMI is supporting the second annual <a href="http://r.smartbrief.com/resp/lKjdCuaBhPDimenfCieStWBWcNxFLF">Friends of the Future Reception</a> for retailers immediately following the Groceryshop business session. <a href="http://r.smartbrief.com/resp/lKjdCuaBhPDimenfCieStWBWcNxFLF" target="_blank">RSVP to attend here.</a> </p> <p><a href="https://groceryshop.com/" class="button-secondary">Attend Groceryshop</a></p> <p>&nbsp;</p>

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