According to the Power of Foodservice at Retail 2018 report, awareness of meal kits is high (86 percent), but only 22 percent of shoppers have actually used meal kits. According to Nielsen, the opportunity for meal kids is large with more than 30 million households saying they would consider trying a meal kit in the next six months and 10.5 million households already purchasing meal kits.

FMI was pleased to partner with the National Retail Federation to bring food retailers to NRF PROTECT 2018 this week. Here’s a collection of photos from the event.

As I walk around the perimeter of the grocery store today, two big trends are paying off. One is transparency—the shopper’s desire to know more about where their food comes from and how it was made. The second is social and cultural alignment, or a company’s ability to grow sales by integrating consumer motivations and values that impact sales. These are two of the Top Trends in Fresh identified in our research conducted with IRI that are reshaping the shopper’s fresh food experience.

Food, beverage, and related product preferences are still the key draw, but today a company’s business model also figures into consumer purchase decisions. That’s because grocery business models are being reinvented in ways that provide specific benefits to customers.